Set your marketing on autopilot: unlimited automations, now in Marvin

Automation is now wide open in Marvin. You can set up as many automations as you want, each one creating and publishing on its own, and point each at a different channel, a different topic, and a different format. Describe what you want once, set the cadence, and that slice of your marketing runs without you touching it again. This is the biggest step yet toward the thing we set out to build: a content engine you set up once that simply keeps going.

Automation was always the point

If you have read why premium marketing used to cost a fortune, you already know how we think about this. Strip a marketing budget down to its most valuable part and you do not find a clever campaign, you find automation: a system that runs while you sleep, where your job shifts from doing the work to improving it. It is the least glamorous line item and the one with the most leverage. Nucleus Research found that marketing automation returns $5.44 for every dollar spent over three years, while lifting sales productivity 14.5% and cutting marketing overhead. Big companies worked this out decades ago. The whole point of Marvin is to put the same machine in reach of everyone else.

One automation was never going to be enough

Here is the catch we kept running into. Real marketing does not live on one channel, in one format, on one topic. The carousel that earns saves on Instagram is not the post that lands on LinkedIn, and the people you reach in one place are not the people you reach in another. That spread is not busywork, it is where the results are: Omnisend looked at more than 135,000 campaigns and found that marketers who ran a campaign across three or more channels earned a 494% higher order rate than those who used just one. So a single automation, posting one kind of thing to one place, was never going to be enough. You needed many, running side by side.

What you can put on autopilot now

So that is what we built. You can now create as many automations as you want, and each one is its own small engine. For each, you choose the channel, whether that is Instagram, LinkedIn, X, your blog, or wherever you show up; the topic, maybe product tips one week and behind the scenes the next; the format, from a carousel to a single post, a short video, a thread, or a full blog; and the schedule. Then Marvin creates and publishes it on its own, on brand and in your Brand Voice, on the cadence you set.

And because every automation runs through the same brand setup, none of it comes out as the same generic template a thousand other businesses are posting. Whether you have one automation running or a dozen, every piece still sounds and looks like you.

Why this is a milestone

We have always argued that you should build the engine before the strategy: get something that reliably produces and publishes every week, and optimize it second. Until now, Marvin made each piece of that easy. Today it makes the whole engine run on its own, at whatever scale you want. The work that used to need a marketing team, covering several channels, several topics, and several formats at once, week after week, now fits inside a setup you do one time.

That is why this release matters to us, and to the community growing around Marvin. The people using it are not big companies with a department to spare. They are solo founders, small teams, one person wearing every hat. Handing them automation they can point anywhere, in any amount, is the closest we have come to the promise we started with: marketing that shows up for you, consistently, without taking over your week. Watching that community grow is the best part of building this, and this one is for them.

How to switch it on

It takes a few minutes. Open Marvin, set your brand up once, then create your first automation: pick a channel, a topic, a format, and a cadence, and let it run. Then add another for a different channel, and another for a different format, until your week starts posting itself. If you want to see what that looks like, that is what Marvin is for.